The brand’s namesake, the Count Saint Germain was believed to be an immortal, time-travelling alchemist who had discovered the secret to eternal life. As ancient alchemy valued craft above all, it made sense to focus on the brand’s strapline of “Beer Alchemy”. We sourced original woodblock prints from alchemical textbooks from the sixteenth and seventeenth centuries. These were vectorised and used as textures within the branding, along with a hand-crafted script logotype. The packaging includes hand-made alchemical symbols and illustrations, alongside technical typefaces and beer information.