Through a thorough ideation process, we created several brand concepts. Nottingham Brewery already embraced the city’s iconic Council House within its identity, so we explored a refreshed version of this building as well as concepts incorporating equally famous local landmarks. The Council House was retained, with a contemporary design style, bold typeface and vibrant colour palette coming together to reposition Nottingham Brewery as a brand that appeals to a broader customer base while enhancing its competitiveness in a crowded marketplace.