We explored a number of themes, integrating different visual elements of the brand and product offering. The preferred approach combined a rocket to symbolise the fun and excitement of the games, with a pencil to represent their educational value. Jagged shapes, which emulate collaged and cut-out materials, a paper ribbon containing the pencil’s rocket fire and a playful contemporary typeface, were all elements that came together to create an engaging and impactful logomark. The approved concept was further explored across digital and social channels, with product and lifestyle photography combined with different type treatments and a new, bold colour palette.