Ducklingo
A Big Brand For Little Readers
The Brief
Ducklingo aims are to teach babies to read from the six-month mark and be fluent readers by age four. Having worked with their parent brand, a private children’s nursery, we were approached to develop a new brand identity to support the launch of their new service.
The Solution
With “reading” front-and-centre, we explored type options where legibility was clear. A soft, rounded typeface was chosen and modified into the new Ducklingo logotype, witht he counter of the O replaced with a new duckling icon.
Anchored by the parent brand’s colour palette of cream, brown and yellow. we explored bright and bold colour combinations for this new brand.