Be part of a story 50,000 years in the making
The Mammoth was the clear winner with the team thanks to its obvious links to the Ice Age and ability to make families and visitors from all walks of life feel connected to 1,000s of years of history. Following a few refinements, we finalised all of the brand assets, including a comprehensive set of brand guidelines, before the client began to roll out its new brand across all of its marketing channels.
"In the end, the visual identity we settled on (logos, fonts and new colour palette) have proved very popular with our team, and are enabling us to move up a gear in terms of profile building and design work. We have worked with external designers who have commented on how good the new guidelines are, and how effective the new visual ID is."
Rebecca Morris-Buck
Engagement and Programmes Manager